The brand released its first skate model, the Era, in 1976 as part of the Off the Wall line. The Vans story began when brothers Paul and James Van Doren, along with Gordon Lee and Serge Delia, partnered to start the Van Doren Rubber Company. In the latest installment of Behind the Hype, Hypebeast recounts the rise of Vans and the various cultural touchstones the classic Old Skool has become a part of.

Since the release of the shoe, Vans has gone on to demonstrate longevity amongst various cultures, all the while being hailed by celebrities including Justin Bieber, A$AP Rocky, Travis Scott, and Frank Ocean, as well as skaters, artists, fashion designers, and the youth culture.

The Vans Old Skool, accented with Vans’ signature Sidestripe, established the footwear label’s incomparable legacy. However, one silhouette kicked the brand into high gear in terms of global reach and covetability amongst discerning footwear aficionados.

$vans defcon old skool$

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Vans defcon old skool